Taking on challenges that requires rudimentary cognitive skill isn’t easy. The only reason you would want to do this kind of work is to serve purposes that matter to you deeply. Identifying your higher purposes–figuring out what is so important to you that you would be willing to put yourself in peril–is a key element in the process of understanding yourself on a deep level. Understanding your purposes will help you orient yourself and your decisions within a larger context, while also helping you allocate your time and perform day-to-day tasks.
Creativity in all fields, including business, flourishes under intrinsic motivation–the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging.
The video below is useful to business leaders: it presents the componential theory of organizational creativity and innovation, which defines the factors–including intrinsic motivation–that determine a person’s creativity and describes how talents clarify their priorities among various orienting purposes and how to test your assumptions.